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DC Shoes was founded by professional rally racecar driver Ken Block, and Damon Way in 1993. The company was established originally as a manufacturer of snowboard gear and equipment, but today manufactures products in all areas of action sports, such as surfing, skateboarding, and motocross. DC has been the face for some of the most well-known athletes, such as Rob Dyrdek, Travis Pastrana, and Jeremy McGrath.